South Asian Tobacco Cessation & Cancer Awareness Resource (SATCCAR)

Rajiv Ulpe, BDS, MPH, is a Community Health Educator for the University of Medicine and Dentistry of New Jersey (UMDNJ), Cancer Institute of New Jersey. Rajiv served as the health educator for the South Asian Tobacco Cessation & Cancer Awareness Resource (SATCCAR). In addition, he has also served as a program manager on a research study on tobacco use cessation for Asian Americans, including Asian Indians, and participated in an analysis of an Avian Influenza project in Pakistan.

SATCCAR is a project that is grant funded through the National Cancer Institute as an administrative supplement to the Cancer Center Support Grant (CCSG) at the Cancer Institute of New Jersey – New Brunswick, NJ.

Project Background

Smokeless tobacco use is quite common among South Asians and is associated with substantial health risks that are greater than their western counterparts. New Jersey and the United States have seen a large increase in the South Asian community for more than a decade. It is important that the cancer prevention and health promotion needs of this growing, yet underserved population be addressed.

Project Goals
  • Conduct a local and national needs assessment to determine knowledge, attitudes, behaviors and practices regarding smoking and smokeless tobacco.
  • Develop culturally appropriate messages regarding the harms of smoking, smokeless tobacco use, and cessation in the South Asian population.
  • Develop an educational/outreach and message dissemination plan.
  • Implement a local education/outreach activity focused on development of a tobacco cessation curriculum tailored to the needs of the South Asian population.
Project Outcomes
  • Data analysis of the Tobacco Use Supplement to identify tobacco use rates among South Asians. This survey analysis was the first of its kind to identify South Asians by country of origin, and revealed significant difference for tobacco use rates, especially smokeless tobacco for South Asians in New Jersey and the Northeastern US. Publication of the descriptive data analysis appeared in the May 2011 edition of the Journal of Oncology
  • Compilation of existing national and local resources for South Asians on tobacco use.
  • Conducted a community needs assessment through expert interviews.

For more information, please contact Rajiv Ulpe at

Contributed by:
Rajiv Ulpe, BDS, MPH
Community Health Educator
UMDNJ—Cancer Institute of New Jersey